Onboarding Processes Ownership | With Emilia Korczynska @Userpilot

Update: 2022-08-11

Description

In this podcast episode, join special guest Emilia Korczyńska, Head of Marketing at Userpilot, and our host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into Onboarding Processes Ownership

Here’s what they talked about:

Who owns product onboarding: product managers, product marketers, or both?
What's a healthy mix between product-led and sales-led onboarding?
What are the most important KPIs specific to the onboarding process?
What is contextual user onboarding and why does it outperform traditional, linear onboarding?

Comments

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00:00

Onboarding Processes Ownership | With Emilia Korczynska @Userpilot

#box-pro-ellipsis-176233998507410{-webkit-line-clamp:2;}Onboarding Processes Ownership | With Emilia Korczynska @Userpilot

Onboarding Processes Ownership | With Emilia Korczynska @Userpilot

InnerTrends

Onboarding Processes Ownership | With Emilia Korczynska @Userpilot